Brand Activation
Art that makes brands visible in real spaces.
For campaigns, launches, trade fairs, events and pop-ups: we create wall pieces, installations and designed brand spaces — from concept and production to installation on site.
What we deliver
Art in the space for campaigns, launches and events.
In a brand activation we translate a brand, a product or a campaign into an artwork on site: a wall, an installation, a shop window or an entire event area. Live art is one possible format, not the core of the service.
Campaigns and launches
Murals and installations that make a campaign, a product launch or a film visible in a store or in the city.
Events, trade fairs and stages
Stage sets, sponsor walls, bars and wayfinding for brand events and trade fair appearances.
Retail and pop-ups
Shop windows, pop-up stores and temporary retail spaces, designed with tape art, paint or stencils.
Concept, production and installation
Design, materials, production and dismantling come from one team. We coordinate directly with your agency, stand builder or venue.
Formats
Three formats for brands in the space.
Event spaces and stages
Stage, bar, foyer or sponsor wall: surfaces that carry the brand during an event — built for one evening or as a lasting design.
Projects: Jägermeister Deer Bar · Mercedes Fashion Week — stage design · Smart & Mercedes event location · Google Play event — wayfinding
Campaigns, retail and pop-ups
Murals, shop windows and pop-up areas for a launch or a campaign — in a store, a shopping centre or the city.
Projects: Tape art mural for Netflix · Red Bull Flying Illusion — lettering · tesa — tape art for the manufacturer
Live art as part of the programme
Artists work on a brand motif in front of an audience — on stage, at a trade fair stand or in the foyer. One format among several, and easy to combine with an installation.
Projects: Live show for Crocs at a fashion fair · CORIO — live tape art · Red Bull Flight Day Zurich
References
Activations we have delivered.
Event spaces, trade fairs, shows and brand spaces. Each card opens the documented project.
Audiences
Who brand activation is for
For brands & marketing teams
For product launches, brand events and campaigns that need a visible place — in a store, at an event or in the city.
For agencies & event planners
Artistic production as part of your project: a wall, an installation or a live format, aligned with your concept and schedule.
For trade fairs & conferences
Stand surfaces, walls or an action at the stand — with a brand motif that visitors see and experience on site.
Process
How a brand activation is created
01
Clarify goal, audience and occasion
We start with a briefing: What is the occasion? Who should be reached? What effect should the activation achieve?
02
Check space, timing and production
Location check or site visit, schedule and logistical requirements — everything on the table before it begins.
03
Develop format and motif
Based on the briefing and the location, we develop the right format: a wall piece, an installation, a shop window, an event area or a live format.
04
Plan material, team and process
Artists, materials, setup times and process plan are defined in detail and coordinated with your event team.
05
Production on site
Setup and production follow the schedule — before the event, overnight or, for a live format, during the programme.
06
Documentation and dismantling
Photos of the finished work, video on request. We plan the dismantling of temporary installations from the start.
FAQ
Frequently asked questions
How long does production take?
It depends on the format. Walls and installations are usually built before the event; a live format runs during the programme. We plan the time needed around surface, motif and setup conditions.
How much lead time do you need?
That depends on scope, materials and logistics. The earlier the location, date and surface are fixed, the more room there is for design and coordination. We assess short-notice requests case by case.
Does the brand get a piece to keep?
On request, yes: pieces on portable carriers can stay in a showroom, lobby or office after the event.
Do you do international events?
Yes. Our projects include work in Switzerland, on Mallorca and in Ukraine. We bring our own material or source it on location.
Do we get photo and video content?
On request — we bring photo and video partners or coordinate with your content crew.
What does an activation cost?
It depends on format, surface, materials, travel and schedule. After a short briefing you receive a concrete quote.
Do you dismantle the installation afterwards?
We can take on removal, disposal and final cleaning. These services are quoted separately.
Can temporary installations be removed without residue?
We assess the surface and technique before production. Tape art is removable without residue on suitable surfaces after prior testing.
BRANDS THAT TRUST US
From global brands to cultural institutions.
Event, pop-up or brand campaign?
Tell us the occasion, location, date and desired impact — we will send an activation concept with a budget proposal.